A Feasibility Study on the Establishment of Malunggay Patty Burgerin Barangay Gulod, Novaliches, Quezon City

Abstract

In our generation, we Filipinos love to eat in fast food restaurants, street foods or food sold by a stall. Filipino people love eating street foods or fast food because they can afford it. That is why some businessmen or businesswomen create new and attractive food. This product is called the “Malunggay Patty Burger”. This product will be sold to the customer in a food stall called Burger Mo To. The concept of this business is to sell a healthy and affordable burger patty made with nutritious vegetables called malunggay. The researchers used survey questionnaires to collect information from the respondents. The researchers found that most of the respondents who answered the survey are female and have the highest percentage of 60%. It is because most females are conscious of their health than most males. Our business is feasible on the product that we carry, the total layout and minimal investment needed. Based on the results of our taste test, it is positive that if you want to enjoy a burger and do not want to get health problems, you can try this product because it is delicious and nutritious at an affordable price. In nature, all kinds of businesses have their strengths and weaknesses. As a food service business, Burger Mo To must use its strengths to compete against other companies.