A Feasibility Study on the Establishment of Customized Pillow “Pil Design” at 3A Don Julio Gregorio Street, Novaliches Quezon City

Abstract

This research was focused on establishing a business pillow stall named Pil Design located at 31A Don Julio Gregorio Street Novaliches Quezon City that offers unique and quality pillow. Pil Design is a product innovation of pillows that have different pockets and design. The researchers use fruit fibre of silk cotton as fillers. Everyone knows that a pillow is a support used by the body for comfort, therapeutic or decoration. It is soft, often fluffy made of a filler material enclosed in fabric cover or shell. Covers are made of cloth, such as a pillow case or pillow slip. A survey had been conducted in Sauyo market, along Capitan Street, Naval Street, along Pingkian Road, Kingspoint Street, and other places in Don Julio Gregorio Street Novaliches, Quezon City. The survey came up to a random type of target market. The method of survey was used to identify the potential for business. A survey questionnaire was utilized to help the proponents improve the product and come out with a decision to prepare the best design of pillow. The possible age that could purchase into the business ranged from18-25 years old and 39 –40 year old. Based from the findings, 76 percent preferred a cotton stuffed pillow, while 12 percent chose the foam and synthetic fiber stuff. 78 percent wanted a soft texture for a pillow and 74 percent responded that they bought pillows once a year at the local market. As per cost, respondents were willing to purchase for a price between 200 -500 pesos which is affordable for them, considering the accessibility of the location. 80 percent agreed on effective warranty or promotional offered by Pil Design. The online result also revealed that promotions top notched with 60 percent agreeable from the respondents. Results of the survey could be used for the present and future operation of Pil Design. Fillers are chosen on the basis of comfort, cost and to a lesser extent for ethical and health reasons. The most common fillings of a pillow are foam, cotton, feather, wool, reeds, and straw are available in the local market. To be able to achieve the quality pillow. Pil design made a customize pillow that will bring a quality and unique product. The business will be controlled and managed by the well knowledgeable and skillful owners. For fast return of investment, Pil Design needs a strong marketing campaign for the brand and product awareness.