A Feasibility Study on the Establishment of Get Ü Transport Network Company in Citi Plaza 1, Brgy. Pasongtamo District, Quezon City

Authors

  • J. A. Ametin
  • E. B. Galang
  • I.J. D. Singson
  • J. P. Suanson
  • M.A. P. Villanueva
  • Ana Maria M. Dacuno, MBA

Keywords:

transport network company, mobile application, traffic-dwellers, technology

Abstract

Get U Transport Network Company will utilize a mobile application to for customers to book a ride and will offer three service offerings which are ride hailing, ride sharing and membership. The large number of individuals who book taxi daily and the lack of transport network companies that offers a lower price is the gap this company hopes to fill. The purpose of the research is to determine and measure the viability of the idea of establishing the business and identify the factors that can affect the business existence. The researchers used qualitative method to 100 randomly selected respondents around Quezon City. The business also utilized financial statement in order to measure the viability in terms of financial aspects of the business. This study found the following: The business is viable as it offers a relatively lower fare rate than other transport network companies. The company can easily establish a brand name since it catches the market trends through the use of technology. Lower fare rate are what the customer prefer in Transport Network Companies. Sufficient capital is needed for the business. The following are then recommended: Introduce advance booking to lessen waiting time for the customers. Have a more transparent fare calculation. Reward loyal passengers to maintain the passenger’s loyalty and to prevent them from switching brands.

Published

2019-04-01

How to Cite

Ametin, J. A. ., Galang, E. B. ., Singson, I. D. ., Suanson, J. P. ., Villanueva, M. P. ., & Dacuno, MBA, A. M. M. . (2019). A Feasibility Study on the Establishment of Get Ü Transport Network Company in Citi Plaza 1, Brgy. Pasongtamo District, Quezon City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 1(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/1657

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