A Feasibility Study on the Establishment of Old’s Iconic Socks Store in Cielito Homes, Zabarte Road, Caloocan City

Abstract

The word OLD from OLDS Iconic Socks Store came from the old designs that the business are trying to showcase with our product offered. The researchers wanted to bring back the past fashion of socks for the people. Based on the researchers’ observation, nowadays the 80’s fashion repeats today. The researchers wanted to keep it in line and give it a new offerings for the customers. The OLDS Iconic Sock Store offers a personalized socks to show your own designs and being unique, Safety Sock Pocket is to secure your money, and other variety of sock products. Therefore, the OLD’S Iconic Socks Store is established to make every consumers feet warm and also make them fashionable by the use of Olds Iconic design in every weather of the day. The study used in qualitative method of research using survey questionnaire sent out to 100 respondents, composed of students, athletes, and consumers of Cielito homes who most likely wear socks. It also utilized financial statement to know the business profitability and product viability. Based on the survey results, 86 out of 100 respondents agreed that they are familiar in the product and it is acceptable in the market. This study also found out that the OLD’S Iconic Socks Store has the capacity to provide the needed raw materials for the services and has a high level of profitability because it has a 39% of return on investment for the first year of operation. Since there is a lot of Iconic Store nowadays, the researchers recommend that OLD’S Iconic Socks business should add more product offerings to add customer value and also provide affordable price to attract more customers and gain customer loyalty.