A Feasibility Study on the Establishment of Boys Zone in 34 Personville Subdivision, Tungko, San Jose Del Monte City

Abstract

Boys Zone was created for customers need in terms of place where they can play the usual games in this generation. Young people nowadays most likely to play games like billiard, computer and playstation in one place. But the players /gamers needs to have a convenient and secured place to enjoy their game. Also BoysZone promotes the fast internet connection for all computer users because the researchers know that really need it for research and online games.The study utilized qualitative research method. With the administration of questionnaire sent to 100respondents that composed of male and female students. To determine to know if the business offering ofBoys Zone will be acceptable by both male and female and to determine if the price given to its offering will be affordable. This also utilized financial statement, in order to know the viability and to identify the possible outcome of the business.The business is highly acceptable by its prospective target markets. The researchers found out that the numbers of prospect customers of the proposed business are mostly men students who got 64 out of100 respondents which favored the proposed business because this is one of their hobby and is affordable. While the girl students who got 36 out of 100 respondents which are enough at least the prospective customer are there. Based on financial statement, the best scenario the researchers found out that the business is feasible with 41.49% ROI of the first year of its operation.The researchers found out that most of the target market of the business will be male students who love to play the particular games that Boys Zone offered. Since there is a lot of internet shop now a days, the researchers recommend that Boys Zone business should add discounted product together with the services to add customer value and also provide affordable price to attract more customers and gain customer loyalty.