A Feasibility Study on the Establishment of Hideout Café in Regalado Highway, Novaliches Quezon City

Abstract

Hideout Café was established because most of the researcher love to drink coffee. Hideout also offer pastries like, cakes, cassava cakes in any variants that came from the supplier. The product names are inspired by the name of the researchers. There are lots of competitors out there in terms of the location specifically, Regalado Hi-way. This study used a qualitative research method, with the administration of survey questionnaire send to 100 respondents that composed of students, professional and workers. Most of them have their own source of income and has possibility that they can avail the price of the product. This also utilized financial statement, in order to know the viability and to identify the possible outcome of the business. The business is highly acceptable by its prospective target markets. The researchers found out that the numbers of prospect customers of the proposed business are mostly students who got 63 out of 100 respondents which are favoured the proposed business because the business is near of different building. While the young professional who got 37 out 100 respondents which are enough at least the prospective customer are there. Based on financial statement best scenario the researchers found out that the business is very feasible with 43, 73 % ROI of the first year of its operation. The researchers found out that most of the target market of the business will be students who spend much of their time in doing their school works and needed something to calm them. Since there is a lot of coffee shop now a days the researchers recommend that Hideout Café business should add more offerings to add customer value and also provide affordable price to attract more customers and gain customer loyalty.