A Feasibility Study on the Establishment of Unicone at Valenzuela Gateway Complex, Bagbaguin Road, Paso De Blas, Valenzuela City

Abstract

UniCone is a business that provides cone meals that are perfect for on the go customers. UniCone aims to create customer loyalty to gain customer relationship. The research method used is quantitative method, with the administrative of survey questionnaire sent to 100 respondents that composed of female and male students, professional and workers 69 out to 100 respondents will be the most prospects of the business. Most of them are agree for avail the price of the product. The business is highly acceptable by its prospective target market. The researchers shows that 89% out of 100% which are favour to the proposed business. Most of them are students who are in the millenial era who wants to taste unique concept of foods which are rare in our country. Based on financial statement, it shows that the Return of Investment of this business reached 121.4% ROI in the first year operation of UniCone. Based on the result of this study target customers are mostly students who spend time on studying and needs to be relaxed. Since most of UniCone's customers are students, the researchers recommend to expand its operating hours, from 12 hours Monday to Thursday and 14 hours, Friday to Sunday so it could accommodate many customer.