A Feasibility Study on the Establishment of Kalye Coffee-Dough in Tandang Sora Mindanao Avenue, Quezon City

Abstract

Coffee is brewed drink that is typically served with sweet deep fried doughnuts. Kalye Coffee-Dough is a coffee truck business that offer coffee, donut and shakes by the street so that the customers can easily buy and order. This study utilized qualitative method of research through administration of survey questionnaires to 100 respondents composed of students, unemployed and employed individuals in Tandang Sora Mindanao Avenue, Quezon City. The researchers also utilized financial statement to analyse and determine the future capability of the business. The business was found to be highly acceptable by the target market. The researchers of Kalye Coffee-Dough found out that most of the 100 respondents favor the proposed location of the business. The financial statement shows that the return of investment of this business reached 50,571 ROI in the first year of its operation. It will use internet for promotions. Kalye Coffee-Dough will serve unique services to create long term relationships with their customers.