A Feasibility Study on the Establishment of Resto on Wheels at 27 ADB Avenue, Ortigas Center, San Juan City

Abstract

Resto on Wheels will be modern style restaurant on a bus. The research methods used in this study is qualitative and financial analysis. This study utilized surveys to know the customers’ desires and what are the possible ways on how the business will become popular. The survey was conducted within 27 ADB Avenue, Ortigas Center, San Juan City. It was found that the business was feasible due to good location because many people and vehicles pass by it. This study concluded the market, management, technical and financial viability within the business area, that there are a lot of competitors and the price of their products and services are too high and in order to establish this kind of business it needs to have a huge amount of capital to start. Based on the results of financial statement, it was found out that the business can be profitable and acceptable to the market. Restaurant has a wide range of potential customers according to the survey conducted.