A Feasibility Study on the Establishment of Suncrest Cyber Lounge in Arca Plaza, Maysan Road, Valenzuela City

Abstract

Suncrest Cyber Lounge is an Internet Café business that allows customers to bring their own devices, rent function room as well PCs. This study looks into the feasibility of such a business. Thus, the researchers would want to know the viability of cyber lounge in Valenzuela to be one of the establishments that would make enough profit and be socially responsible. The researchers used different kinds of method such as site selection, competition analysis and financial analysis through observations and interviews while marketing plan was made through quantitative research wherein survey questionnaires with close ended questions were given to 100 randomly selected respondents along Maysan Road, Valenzuela City. It was found out that the residents in the area need an internet café. There is a good demand of internet café in the area especially for the students near the shop. The researchers also found out that Suncrest Cyber Lounge has unique innovation in terms of internet cafe because the proposed business allow the customers to bring their own devices such as laptop, mobile phone, tablet and etc. to access internet. Based on return on investment, the proposed business is profitable because in five years’ time the investment will be returned. Choose the right location for the business to avoid cost for relocation. The researchers suggested having advertisement and other promotional strategies before the opening date for the dissemination of information. When it comes to service, just continue to innovate in terms of business concept because customers preferences changes overtime. Price should not be costly but the quality of service must be there to achieve customer satisfaction. Financial gains must be closely monitored in order to minimize cost and maximize profit.