A Feasibility Study on the Establishment of Jail Time Restaurant in Commonwealth Avenue, Old Balara, Diliman, Quezon City

Abstract

Jail Time Restaurant is a jail theme restaurant offering Filipino dishes with a twist and desserts in a place with a nice ambiance. The researchers did site selection, competition and financial analysis for this qualitative research. A survey was given to 100 randomly selected respondents in Commonwealth Avenue Old Balara, Diliman Quezon City. The target market is 5 years old and above which includes the families, students, and working people in the said location of the business. The researchers found out that the respondents were willing to visit a prison themed restaurant. The researchers also found out that respondents were willing to eat Filipino Food with a twist. In order to catch customers’ attention, the business will give discounts to the customers rather than freebies and promotions. The researchers concluded that the location of the business is accessible enough to the customers. The researchers found out that it would be a good plan to introduce Jail Time Restaurant because nowadays people are always looking for what is in trend. The creation of a unique and innovative business is an advantage to competitors. The business must always be aware of the latest trends and news about food, monitor financial gains and expenses, and innovate with new products or menu to offer.