A Feasibility Study on the Establishment of Sever Jeans Shop at Zabarte Town Center, North Caloocan City

Abstract

The proponents created a new design of jeans that is comfortable, durable, easy, sexy and also cool. Sever Jeans Shop is a business establishment that provides creative fashion trends to its customers. Sever Jeans Shop aims to provide easy use and wear jeans, with the new creative and comfortable design of jeans that will fit with the consumer’s motion. The 100 respondents are from Zabarte Town Center at North Caloocan City, 12 years old and above, both male and female. This feasibility study was accomplished using a quantitative research approach by means of a close ended questionnaire. This study also used a financial statement to determine if the study is profitable through the existence of competitors and being as a new entrant in the market. Sever Jeans Shop is feasible in the market because most of the people within and nearby the area are wearing jeans and because of the continuous demand of jeans in the market. The business is profitable in terms of its product because 98% of the people are wearing jeans, the price of the product lies with the consumers’ preferences in purchasing and customizing jeans. The location where the business is going to operate are accessible and feasible because it is a commercial area and there are many other establishments within the area and because the business has discount coupons and freebies and social media to promote and advertise the business. Sever Jeans Shop expect to sell all kinds of pants/jeans.