A Feasibility Study on the Establishment of RAN Jamming Solution in Barat 5 Sgt. Esguerra Corner Timog Avenue, Quezon City

Authors

  • A. A. D. Cayago
  • J. M. Magalona
  • M. G. Darang
  • N. D. Desuacido
  • R. J. J. Canoy
  • Ana Maria M. Dacuno, MBA

Keywords:

feasibility, entertainment, uniqueness, innovation, marketing

Abstract

Because of the demand in the entertainment industry, bars have applied numerous innovations such as live bands, stand-up comedians and even jamming sessions. The purpose of the study is to find the advantages that can be used to establish this kind of business. Primary data were collected through survey questionnaires to 100 respondents from different establishments, residents in different barangays, hotel and condominium and students who were 18 years old above. This study utilized financial statement to determine profitability. The survey was conducted within Sgt. Esguerra Timog Avenue, Quezon City. The researchers found out that the business is feasible due to good location, accessibility, visibility, foot traffic. The study also found out that the business needs to process a lot of legal requirements to operate. The study included the market viability, management viability, technical viability and financial viability within the business area. There are a lot of competitors and the price of the products and services are too high and in order to establish this kind of business it needs to have a huge amount of capital to start. Based on the results of financial statement, the researchers also found out that the business is indeed profitable and acceptable to the market. Based on the information gathered marketing strategies and other promotional tools can be an advantage.

Published

2019-04-01

How to Cite

Cayago, A. A. D. ., Magalona, J. M. ., Darang, M. G. ., Desuacido, N. D. ., Canoy, R. J. J. ., & Dacuno, MBA, A. M. M. . (2019). A Feasibility Study on the Establishment of RAN Jamming Solution in Barat 5 Sgt. Esguerra Corner Timog Avenue, Quezon City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 1(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/1580

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