A Feasibility Study on the Establishment of Cupinoy in Estrelle Plaza #73 Sikatuna St. Urduja Village, Caloocan City

Abstract

Most of the Filipino people loved cakes and sweet delicacies that can’t be denied. CUPinoy decided to put up a business where they can experience the warm hospitality of Filipinos. The business establishment is located in Estrelle Plaza, #73 Sikatuna St. Urduja Village, Caloocan City. A business where sweets in the Philippines island are emphasized with a touch of its modernity motifs unfolds like a fluffy cupcakes. The method of research used qualitative analysis. Through survey questionnaire sent to 100 respondents that composing of students, parents, professionals, and residents of Urduja village Camarin, Vicas, Caloocan City to know better about the customer perception of the business. The business also used financial aspect to determine where the future industry will remain profitable through existence of competitors and if it can support the financial need. From the information gathered by conducting survey, 100% of the respondents agreed for the combination of Filipino sweets delicacies and cupcakes. Female ages 10-20 years old got the highest approval percentage among the respondents. The students, professionals, parents, and residences along the area who find themselves pressured from their studies and works. CUPinoy will gave satisfactory cupcakes that will relax your mood. The financial analysis show that it is sustainable enough to support the future operation. Moreover, the business is already profitable during its first year of operation.Result shows that the business needs a continuous improve its operation and to satisfy the target market. It needs to continuously create variety of cupcake flavor. Execute better marketing strategies will make the business known in the location that will eventually attract more customers, establish branches near schools, create and develop long term relationship to customer.