A Feasibility on the Establishment of Juanderplus Travel & Tours in Edsa Muñoz Project 7, Quezon City

Abstract

Travelling is one of the most exciting and adventurous outdoor activities. The researchers put up the business JuanderPlus Travel & Tours which offers services for everyone. The consumers can avail the “Travel Now, Pay Later“ that provides unforgettable travel experience; which can lead the company to be one of the most trusted and leading travel agency in the Philippines. The research method used is qualitative analysis. The business was created in order to have an option to choose, as well as to travel in an affordable price and to save money at the same time. JuanderPlus conducted a survey to employees of different companies near the business location which is also the target market of the business. The purpose of the survey is to determine the point of view of the market as well as the target customers’ idea and to use the information gathered for the betterment of the business. Many employees who are working near to the location of the business participated in answering the survey questionnaires. Female who are from the age range of 29–39 years old got the highest percentage of respondents. The questionnaire was equally distributed in different companies to see if “Travel Now, Pay Later” through salary deduction is acceptable for them. The data gathered was constructed and analyzed through graph to see its results clearly. The result becomes positive because respondents accept and agree on the price, services, promotion and place of the business. The financial analysis demonstrates that the return on investment obtain in the 3rd year of the operation showed that it can operate continuously. The results demonstrate the help of 4P`s in formulating a best marketing strategy to help the business in satisfying the needs and wants of every customer. The business will become more efficient and effective in the market. It expects positive outcomes in the growth of tourism industry in the Philippines. The business will be patronized by different companies and offer international packages.