A Feasibility Study on the Establishment of Bahaypangarap.Com in Del Mundo Road, Llano Caloocan City

Abstract

Shelter is a basic necessity not everyone has. The researchers thought of introducing houses to the market through the help of internet. BahayPangarap.com sells cheap house and lots online to reach a wider range of customers. This qualitative research used survey questionnaires to 100 respondents composed of OFWs, employed and unemployed individuals, and other individuals to acquire the necessary information for the establishment of the said business. This study also used financial analysis to know if the BahayPangarap.com will be profitable. The researchers recognized the good timing to introduce the BahayPangarap.com since market factors such as number of buyers are becoming numerous. The target market is budget-conscious when buying a house. Based on the financial analysis,the business will be profitable by the year 2023. BahayPangarap.com aims for continuous online selling of quality yet affordable houses. The business was chosen based on the people’s need and with the use of internet where capital can be much lesser than with middlemen or intermediaries.