A Business Plan On Establishment of Wapatu Café in Pook Amorsolo, up Campus, Quezon City

Vol.4, No.1

Abstract

Coffee is a type of beverage that is typically consumed as a mood setter. WaPaTu Cafe is a
small business that offers different kinds of beverages, such as tiger sugar latte, which are
made from brown sugar, fresh milk (our own secret milk), and sugar fructose. This beverage
has a unique quality, which is that we add our specially made milk. We also have mocktails,
which are not commonly offered in cafe businesses. WaPaTu Cafe wanted to satisfy students,
teachers, and other individuals who typically stay up all night.

Our mission is to enhance the experience of every coffee lover and understand the needs of
our customers to satisfy and exceed their expectations while serving a cup of coffee and tea to
our valued customers in a unique, relaxing environment at affordable prices. This small
business was conceptualized in February 2023, and it was located at 20D Malantic St. Pook
Amorsolo UP Campus Quezon City.

With a capital of 50,000, it has five members of partnership.WaPaTu Cafe Business is
classified as a general partnership. In terms of demographic profile, (A) age, WaPaTu Cafe
range is 18 years old and above (B) gender: All genders are the target market of the business,
including students, teachers, and individuals near the business area. Under the average,
WaPaTu Cafe is expected to have a return on investment in the 2nd year of operation in the
amount of Php435, 996.00. The income statement, cash flow, and balance sheet showed that
the business is feasible in terms of its pricing because the products offered affordable prices.