Consumer Evaluation of the Sales Performance of Bunch of Premium Goodies and Chocolate in Valenzuela City: Basis for Action Plan

Vol.4, No.1

Abstract

Bunch of Premium Goodies and Chocolates is a pasalubong retail store, like a sari-sari
store, wherein there's a different variety choice of foods, snacks, beverages, goodies, and
even chocolates that are imported and locally made. When the pandemic started, the store
closed for two weeks, and the owner decided to open the store because of the expiration of
their product. They use a marketing strategy that includes live selling, accepting orders
online, and using the delivery app to supply their customer. The researchers ought to
evaluate the said business sales performance to determine how they meet their sales
targets and identify any problems that may arise in their sales performance.

By using Frequency and Percentage, the results came out that most of the respondents are
Female that has a total of 70%, ages 26-30, single, and have a monthly income of Php
8,000.00 to 10,000.00, using Weighted Mean in the Consumer Evaluation of Sales
Performance in terms of Quality of Products, Sales Person, and Marketing Strategy were all
interpreted as Strongly Agree. The Null Hypothesis of this study is Accepted using the
Pearson R formula. The problems encountered by the respondents are employees' lack of
initiative to overcome customer problems ranking first.

The results reveal that the sales performance of the business is continuously improving. The
researchers recommended that the business should continue to sell products that all ages,
male and female, single or not, can afford. The business shall continue to maintain its
current quality of products, salesperson, and marketing strategy. The business shall provide
incentives and rewards to their employees so they become motivated to perform their tasks.
The employees shall attend seminars or forums regarding attitude and behavior in a
business for their personal growth. And lastly, the researchers proposed an action plan to
improve the sales performance of the said business.