Effectiveness of Social Media in a Small Business Among Senior High School Students at Bestlink College of the Philippines

Vol.3, No.1C

Abstract

Social Media is one of the important things in daily living. Many people rely on it. People conduct a business to gain profit and to have an income. With social media, sellers or new business owners can promote their businesses easily and flexibly to a large group of people. It can reach customers more easily and help them be aware of their environment, including its competitors. A descriptive design is used and suitable for this study. This study aims to know the effectiveness of social media in a small business among Senior High School students in Bestlink College of the Philippines. The tool that was used in this research is a Survey through the use of questionnaires. 

The researchers used Purposive Sampling to select the fifty students to be respondents of this research. Based on the study's results, the effectiveness of social media in a small business addressed the above-cited factors. It improved small businesses in terms of (1) Promoting products and the business itself – it helps the small business and its products to be recognized by the use of advertising strategy in social media. (2)  Having a small business in social networking sites – social media like Facebook, Instagram, Twitter, and other shopping applications helps the purchasers to choose and buy the products of their desires. The research recommends the effectiveness of social media in small businesses. Customers are attracted to sellers who use social media to solicit feedback and establish client loyalty. Popular corporate social media channels include Facebook, Twitter, Instagram, and other shopping applications. The use of social media makes it simple and effective to create a brand. Assist in identifying core values, strengths, weaknesses, and desired paths. Lastly, future researchers must conduct more studies on improving their reporting and getting accurate data.