Business Plan on Establishment of Vegie's Ice Cream Store at Paso de Blas, Valenzuela City
Keywords:feasibility study, Vegie's Ice Cream
Ice cream is a sweetened frozen food that is typically eaten as a snack or dessert. It also signifies luck, success, and satisfaction in life in general. Eating ice cream makes one feels good and happier. Vegie’s Ice Cream added some vegetables to their ice cream, which is affordable and healthy. Vegie’s Ice Cream offers a unique flavor to allow the customers to choose. Vegie’s Ice Cream provides customers with enjoyment and ultimate ice cream experience to promote and motivate people to eat vegetables. The researcher used a survey questionnaire to locate the potential customer and know the perception about the product. The study included 100 respondents with ages ranging from 16 to 29 years. The demographic profile showed that the employment status was mainly working (41 respondents), nonworking (10 respondents), and student (59 respondents). The findings revealed the results of the survey regarding product, place, promotion, and prices. Most respondents are likely to eat vegetables and eat ice cream with vegetable flavor in terms of place. Most of the respondents said that Valenzuela Gateway Complex is easy to reach customers, while in terms of promotion, the respondents will avail the offerings of Vegie’s Ice cream, which mainly buy 10 get 1 free and likely to stay and eat Vegie’s Ice Cream to have a free Internet connection. Lastly, in terms of the price, most respondents think that the price of Vegie’s Ice Cream product is affordable. According to the results, the following recommendation was constructed. The researchers need to continue the offerings of the store and ensure the affordability of the product, wherein customers can buy the store’s product. Placing a Vegie’s Ice Cream stall near the schools and business establishments is a good starting strategy because it is surrounded by many potential customers. The researchers need to treat every customer as a family to develop a long-term relationship with them. This strategy will catch every customer’s attention and loyalty.