Level of Customer’s Satisfaction on Promotional Strategies in Via Printing and Photocopying Services 9TH Avenue, Caloocan City

Vol.3, No.1A

Abstract

Customer satisfaction is one of the most critical factors businesses should consider in the entire operation. It can be a way for the business to achieve its desired goals and objectives, leading to success. In addition, implementing promotional strategies can also be a way for the business to satisfy the customers. The researchers would like to discover the effects of promotional strategies on customer satisfaction since it has a vital role in their lives as future marketers. The study used a quantitative-descriptive research method and sampled thirty (30) regular customers from the mentioned business. This study used purposive sampling and survey questionnaires to gather the needed information. Lastly, this research study used the following statistical tools: frequency, percentage, and weighted mean. The prominent findings state that most of the respondents are female, 18 – 23 years old, monthly visit the Via Printing and Photocopying Services, and have a weekly budget of 150 – 500 pesos. The promotional strategies that respondents usually encounter are printed advertisements and social media marketing. The level of customer satisfaction with promotional strategies regarding services offered, price, place, promotion, and people was Strongly Satisfied. The researchers concluded that the promotional strategies that people usually encounter are printed advertisements and social media marketing. The customers are strongly satisfied with the business's promotional strategies, and for the business owner to sustain the customer's satisfaction, implementing the promotional strategies should be considered. As for the recommendation to the business owner, they should provide high-quality printers and photocopying machines for the improvement of the quality, the business owner should also consider the weekly maintenance of the machines and equipment to avoid technical problems, and lastly, the business owner should provide broad space for the customer's comfort and satisfaction.