Benefits of Social Media Platforms on Small Business at Brgy. Sauyo, Quezon City

Vol.3, No.1C

Abstract

Social media refers to individuals connecting in virtual communities and networks to produce, share, and exchange information and ideas. Social media interaction with customers is an essential marketing tactic for small companies. Using social media allows you to stay in touch with current consumers. According to Ash Read (2021), Social media is useful for small businesses, but it has become mandatory in 2020. Seventy per cent of small-business owners are worried about financial difficulties caused by COVID-19. Social media may be a lifeline when money is tighter than ever. In 2020, 47 per cent of internet users aged 16 to 64 spent more time on social media than in 2019. And those people aren't simply idly browsing; e-commerce purchases are also on the upswing. This emphasizes the importance of social media for small businesses. Conducting this study is a difficult task. To achieve and come up with a positive outcome takes a lot of time, energy, and persistence. It also gives knowledge to the owners of small businesses to help improve their skills and strategies and make an effort to pursue their dreams. This study aims to know the importance of social media platforms on small businesses in barangay Sauyo. In addition to helping them interact, save money, attract customers, get customer feedback, and build customer loyalty. A descriptive design is used and suitable for this study. This study aims to know the benefits of social media platforms on small businesses at Brgy. Sauyo, Quezon City. The tool that was used in this research is a Survey through the use of questionnaires. The researchers used Convenience Sampling to select the fifty students to be respondents of this research. Based on the study results, the benefits of social media platforms on small businesses at Brgy. Sauyo addressed the above-cited factors and improved marketing in terms of (1) Improved Brand Loyalty– One of the main goals of almost all businesses is developing a loyal customer base. (2) Better Customer Satisfaction- Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. 

The researchers recommend that small businesses know the benefits of social media to their business. To the sellers and consumers to give them some idea on how they can handle it to sell their product efficiently amid the pandemic. Parents must support their children so they will be more encouraged to learn. Lastly, Future Researchers must conduct more studies on the benefits of social media on small businesses and effective business strategies.