Feasibility Study on Establishment of Bliss Laundry Hauz Café in Brgy. Socorro Cubao, Quezon City

Abstract

This research wanted to propose a business named Bliss Laundry Hauz Café. The researchers found the unique “laundry café” based on the conducted survey. The said business is in demand in the market, especially in the location, that is, Cubao, Quezon City, because people there mostly live in condominiums, bed-spacing, and rooms for rent. The proposed business will belocated at 129 A 13TH Ave.,Barangay Socorro,Cubao, Quezon City. The business offers the traditional way of washing clothes, which is hand wash for those people who are sensitive regarding washing laundry. The researchers offer different types of services aside from self-service. It also offers services such as hand washing, wash-and-/dry, dry and folding, dry clean, ironing, steam, drier, door-to-door pick-up, and laundry delivery for free within the area. Initially, the proponents considered focus group discussions and brainstorming on the proposed establishment of Bliss Laundry Hauz Café in Brgy. Socorro,Cubao, Quezon City. The market segment and trend were observed due to the behavioral elements of this research. The proponents surveyed100 respondents by using a questionnaire. The questionnaire consisted of several open questions related to market segments. The first part of the questionnaire consisted of demographic questions related to age, gender, and questions related to the professional role of the participants. According to the survey, 65% of the respondents are familiar with laundry café and the services it offers to the market. A total of 95% of the respondents are willing to pay ₱35 per kilo, which they believe is affordable. A total of 83% of the respondents use a washing machine. A total of 86% of the respondents said that they prefer laundry wash service, while 99%said that they are willing to have some food while waiting for their laundry as they want to have time to relax while waiting. According to the survey, 100% of respondents are willing to pay ₱35 per kilo for their laundry. A total of97%of the respondents indicated that Bliss Laundry is accessible. The researchers came up with the following financial projections. The financial plan consisted of an income statement, projected financial position, cash flow return on investment, and a statement of changes in equity. Bliss Laundry Hauz Café will open a business with an initial capital of ₱1,000,000.00. The owners planned to expand the business, and business partners will reinvest another ₱200,000.00 each for a total of ₱1,000,000.00 as additional capital.