Feasibility Study on Establishment of 1 Admin a Movie and Snack Hauz in Regalado Ave., Fairview, Quezon City


  • Mary Joy Guerrero
  • Donna Jamisal
  • Maridel Llaneta
  • Aldehyd Organista
  • Emelyn Pascua
  • Dana France Ignacio, Ph.D.


feasibility, research methods, return on investment


The proposed business offers a romantic getaway to have a date or bond with family and friends. This place is a perfect place to hang out, especially for students who have enough vacant time before their next subject. It is an excellent place for moviegoers who do not like crowds or value their privacy. 1 Admin has a spacious room depending on the type of room they want to avail to watch a movie with friends, family, or loved ones. The customers have a thousand movies with different genres to choose from. Inside the movie house, there is a snack bar where customers can buy something to eat while watching movies, such as crackers, hotdogs, and veggie fries. Drinks are also available in the snack bar. The researchers surveyed in Regalado Ave., Fairview, Quezon City. The survey questionnaire included questions about the product, place, price, and promotion. Qualitative and quantitative methods were used to collect data. The researchers used 50respondents with the 4P criteria of marketing, namely, promotion, price, product, and place, to determine the feasibility of the business. The results of the study showed that the proposed business will grow and become successful. Given the unique quality of the business, the researchers were confident about producing the product and service to the market. The researchers had interpretations on the significance of this study based on the clients’ preferences. All respondents were extremely cooperative in answering the distributed survey questionnaires. The results of the study proved that 1 Admin was accepted mostly by millennials. Thus, the combination of a movie house and snack house has a higher chance of doing well in the market because of their unique quality. Thus, 1 admin shall be pursued and established. The business has a huge chance to expand because movies never die in the entertainment industry. Overall, the researchers’ financial statement must be maintained or increased every year to manage budgets and achieve to return the investment within 5 years.



How to Cite

Guerrero, M. J. ., Jamisal, D. ., Llaneta, M. ., Organista, A. ., Pascua, E. ., & Ignacio, Ph.D., D. F. (2020). Feasibility Study on Establishment of 1 Admin a Movie and Snack Hauz in Regalado Ave., Fairview, Quezon City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 2(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/1901

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