Feasibility Study on Establishment of Flex N’ Chill in Legarda Street Sampaloc, Manila

Abstract

Flex n' Chill Sports Bar offers a fantastic experience of enjoyment and relaxation of your choice. It is a bar that offers alcoholic and non-alcoholic beverages along with delicious but healthy appetizers at an affordable price. A bar also has options to watch live mobile legends match up and game highlights while you are having your drink and relaxing. Customers can participate in mobile legends match-up for a chance to get a sizzling appetizer of their choice. Customers can also play in-house games such as billiards, beer pong, dart, Jenga blocks, and Uno cards. Flex n' Chill offers an experience that customers cannot typically find in usual night bars. The proponents conducted a field survey in Legarda Street, Sampaloc Manila. The researchers gathered information from the respondents. The data were interpreted and utilized in gaining new ideas and future improvement of the business. Related studies and industry reviews were made. As far as this study comes along, the researchers decided to establish this kind of feasibility study to know and get the interest of the buyers/consumers with its unique version of Flex and Chill. The researchers conducted an ocular visit to the location. Meanwhile, the proponents collected lists of suppliers for proper costing. Based on the survey, in terms of the distribution of respondents according to gender, 68% of the respondents were male, and 32% were female. The majority of the respondents were under 18 to 27 years old. Meanwhile, 58% of the respondents were single and students, while 47% of the respondents were already working. Beer is the most preferred drink to most of the respondents with 40%, with the accompaniment of sizzling food. A total of 58% of the respondents prefer to go to bars during holidays with friends and they can stay until morning. The business structure of Flex n’ Chill consists of a manager, financial staff, cashier, cook, bartender, server, utility, and bouncers. Hence, the business proponents are confident to offer something new and innovative in the market. The data gathered with the demographic profile of the respondents will serve as a guide on the future improvements of the business. Generally, the study proved that the sports bar was acceptable to the market. It has a large chance of growing because the food and beverage industry is the top contributor to economic growth in the Philippines.