Feasibility Study on Establishment of Sentient Café in Munoz, Quezon City
Keywords:cafe, cappuccino, coffee house, espresso, feasibility study, marketing, sentient, social media, SWOT analysis, target market
The company decided to innovate a new and exciting way of service that will suit the needs and wants of the customers, especially millennials. The concept which the researchers innovate is a service that conceptualizes a new and exciting way not only to drink coffee but also to relax while fish is served. Hence, the business provides different approaches on the name of every coffee to make it more interesting to the customer; the owners included “hugot lines” to normal coffee names. The research methods used here included industry reviews and related studies about the product and target market. A brainstorming was conducted, taking into consideration the key drivers and key barriers of the business. The researchers did some observations on the proposed business site and randomly surveyed 50 people composed of students, employees, and tenants. The survey helped in knowing what promotional strategy is fit for the business. The results revealed that 76% of the respondents said that social media is an effective tool to promote the business. A total of 53% of the respondents are looking for 50% off as a promotional discount. A total of 67% of the respondents prefer to have a garden theme for a coffee shop. Practically, the survey was conducted with 60% of the respondents being female and 40% of the respondents being male. The majority of the respondents are aged between 15 and 25 years old. A total of 55% of the respondents already have jobs. It is assumed that net sales will increase by 10% each year. The cost of sales is projected to increase parallel to the net sales, with an additional inflation rate of 2.5% per year. The proposed business complies with government requirements and legal aspects. A massive marketing campaign will be implemented. Training and development for employees will be initiated to ensure a high retention rate and provide excellent customer service. The researchers believed that Sentient Café will succeed in the café industry. The researchers’ study showed that knowing what the target market wants is important, especially to a unique concept of product such as the Sentient Café.