A Feasibility Study on the Establishment of Duocycle Bike Parts in Fairview Quezon City

Abstract

The development of bicycle today still continuous. Obviously, the objective always being to lighten its weight, create more efficient braking, have a higher number of gears which are easier to operate, as well as developing new suspension devices to make the cyclists more comfortable. The DuoCycle Bike Parts is located at #16 Chealsea Street Fairview Quezon City, NCR Second District. This research aims to provide a highly competitive quality products with different assortment parts of bicycle, and good quality service that could give satisfaction to the consumers. It increases a trend of healthy life style with environmental eco-friendly. The study adopted a descriptive and quantitative research methods emphasize to the survey questionnaire. The number of samples is one hundred (100) respondents. The target market are employees working near their household and businesses in the area, along the vicinity of DuoCycle Bike Parts in Fairview Quezon City. Other method was also used such as industry review and face to face interviews. The survey results affirm to the four aspects of the plan, the marketing viability, which concluded the place of the business accessible for the target market. The technical viability, which all government ordinances are effective and easily obtained. The management viability, which the human resources are available in the area and lastly the financial viability, which shows that the business is very liquid or profitable in terms of return of investment. The industry review shows that the bicycle parts industry is a booming market and has a big potential for success. The DuoCycle Bike Parts purpose in establishing the business is to campaign the use of bicycle, benefitting their health and also to provide creative designs for their bicycle and availability and affordability of parts and accessories. The researchers decided to promote the business by displaying the items visible to potential clients, and through distribution of fliers, to all cyclists and passersby. The business promises to be creative and innovative in nature.