A Feasibility Study on the Establishment of Cross Stitch Haven at City Square Mall (Lucky Chinatown Mall) Binondo, Manila

Abstract

Cross Stitch Haven is a proposed business that has a combination of manpower and high technology computer technology. Through the use of computer, photos can be converted into cross stitch patterns. The one who does cross stitch is called “STITCHER”, the Stitcher simply stitches over the printed pattern. Cross Stitch is a hobby that helps people to unwind and relaxed. The study adopted a quantitative research through survey. There are 100 samples of respondents. The target population was around the location which is in Binondo, Manila. The main instrument of the study is a survey questionnaire designed specifically in this study. The result of the study suggested that Millenials should learn cross stitching and researchers recommend that marketers should put more effort and time on promoting cross stitch so that consumers will be aware and cross stitch will be patronized. The majority of the respondents were women, most of them are at the middle age who is familiar with cross stitch, but not all of them knowing how to do it. There are also Millenials among the respondents and according to them, they never tried cross stitching not until it was included in their curriculum. Failure of a product or service can produce an extremely negative impact on a small business. To prevent this effect, small-business owners conduct market research before the release of a new product or service to determine if their offering is likely to appeal to a target market of customers as intended, if this is done prior to opening the business then it can be operated successfully: A viable business idea is a business which can be operated successfully and smoothly. By careful examination of the researcher the cross stitch business is deemed feasible.