IMPACT OF ONLINE MARKETING STRATEGIES OF PARTS PRO PH ON COMPANY SALES PERFORMANCE: BASIS FOR ENHANCEMENT

Abstract

The research study titled "Impact of Online Marketing Program of Parts Pro PH on Company Sales Performance: Basis for Enhancement" examines how online marketing strategies influence the sales performance of Parts Pro PH, a leading company in the automotive industry. The study employs the AIDA (Attention, Interest, Desire, and Action) Model as its primary analytical framework. The research study titled "Impact of Online Marketing Program of Parts Pro PH on Company Sales Performance: Basis for Enhancement" provides an in-depth analysis of how Parts Pro PH's online marketing strategies influence consumer purchasing decisions and overall sales performance. The study employs the AIDA (Attention, Interest, Desire, and Action) Model as its primary analytical framework to evaluate the effectiveness of these marketing efforts. The findings offer valuable insights into the influence of online marketing strategies on consumer behavior and sales performance. By examining how Parts Pro PH's online marketing initiatives align with the AIDA (Attention, Interest, Desire, Action) model, the study enhances our understanding of effective digital marketing practices. The primary objective is to evaluate the effectiveness of Parts Pro PH's current online marketing program and identify areas for improvement. By pinpointing these areas, the study aims to provide actionable recommendations that Parts Pro PH and similar businesses can implement to optimize their online marketing efforts, thereby enhancing sales performance and customer engagement.