EFFECTIVENESS OF TRAVEL VLOGS MODERNIZATION TO LOCAL TOURIST ATTRACTIONS IN MANILA CITY: A PROPOSED STRATEGIC PLAN

Abstract

Travel vlogs are used to advertise tourism attractions in certain regions. They promote tourism attractions to engage individuals and impart informative content to the audience. Vlogging is one of the most useful marketing methods in today's culture, using social media to disseminate information about the heritage and history of tourist attractions, among other things. In this manner, the modernization of travel vlogs allows virtual access to tourist destinations, providing several opportunities for both locals and spectators. This study has utilized a descriptive research design. Descriptive research aims to accurately and systematically describe a population, situation, or phenomenon. This research design investigates one or more variables and includes proper analysis, interpretation, comparisons, and identification of trends and relationships. This chapter presents and interprets data on travel vlog modernization in Manila City, focusing on age, gender, and civil status. The majority of respondents were aged 21–25, with males representing the highest number of respondents. Singles also had the highest number of respondents, with a mean score of 3.36 for quality content. The effectiveness of travel vlog modernization for local tourist destinations was rated highly effective, with a mean score of 3.60 for content information through vlogging. The trending destinations in Manila City had a mean score of 3.76. To promote the proposed strategic plan, vloggers can increase exposure by partnering with influencers and creating destination videos that appeal to tourists. The purpose of this chapter is to summarize the findings that emerged from the study—what the study suggested, revealed, or indicated. This usually refers to the totality of outcomes rather than the conclusions or recommendations drawn from them.