A Feasibility Study on the Establishment of Manong Pottery Center in 14 Orange St. Odelco Subd. San Bartolome, Novaliches, Quezon City

Abstract

Pots are important materials in human life it could be for cooking, storage or for decoration that society initially used. It is in the human nature to prepare to have a healthy and a decorative ambiance without expensive or luxury materials. For this reason, Manong Pottery Center provides pots in affordable and workshop that keeps the interest of the people. The business aims to provide a quality product and service where in the same way educating people about the importance of pottery. The feasibility study used the qualitative analysis; the research determines the viability of the business and identifies the factors and potential problems that could occur in developing the business idea. The proponents used mix method, conducted an interview and survey on 100 respondents composed of students, professional, senior citizens, retailers and residents along Quezon City. This also utilized the financial statement in identifying the feasibility of the business. The result of the study identifies the viability of the business, to illustrate the significance of the business proposed in the market, where its location is accessible, female are more likely interested in pottery, affordable prices are preferred, and the feasible result of the financial position of the business is quietly increasing. Based on the related aspects that studied, the business is acceptable and affordable in the market despite of being new entrant.The proponent recommends to make innovative products that defines their habits and maintain quality to be able to have huge market coverage. Wisely sell to several markets in order to increase growth of sales. Improve the facilities; and have an effective advertisement that business can used for an effective marketing strategy.