A Feasibility Study on Establishment of Clamj Mobile Bar in Urbano Road, Novaliches, Quezon City

Abstract

Mobile bars provide venue and refreshments to unwind, relax and hang out with for family and friends. There are popular areas with variety of bars people can go to but can be far. That is why the researchers came up with this study to provide a venue for relaxation where it is made convenient by bringing the bar near it clients. Selected respondents were 18 years old and above. A survey questionnaire was administered to 100 respondents in different locations such as Greater Lagro, SM Fairview, Maligaya, West Fairview and Bagbag. The questionnaires used ranking, yes or no question and likert scale with eight questions. The survey results by ranking show in ranking that: preferred drink in a mobile bar are beer, hard liquor, wine, cocktails and mocktails; preferred appetizers are crackers, peanuts, grilled, cornick and chips; while souvenirs are ranked by the respondents inthis order –Tshirts, bracelet, keychain, ball pen and badge. Eight percent of the respondents are interested in drinking in a mobile bar while 91% of the respondents agreed that a mobile bar at Greater Lagro, SM Fairview, Maligaya, West Fairview and Bagbag is accessible. Preferred time for drinking is 6:01pm-9:00pm (46%) and 9:01pm-12:00mn (25%). The amount of money they are willing to pay on a visit on a mobile bar is 301-400 pesos (28%), 201-300 pesos (26%), 401-500 pesos (20%) and 501-600 pesos with 7%. The researchers came up with a feasible business of CLAMJ mobile bar that offers hard liquor, beer, wine, cocktails, mocktails, and appetizers such as peanuts, crackers, cornicks, chips and grilled meat. The researchers’ chosen location is a parking space of a barangay around district 5 Quezon City. Mobile bar uses customized truck that can travel to its target market. It has its personalized theme for good ambiance with affordable price and well-groomed personnel in suit. CLAMJ mobile bar’s promotional strategy to promote the business includes giving of fliers, posting tarpaulins, use of social media, giving freebies and loyalty card to attract the target customers and encourage them to try the business. CLAMJ mobile bar business is convenient for customers because it brings the bar to clients for them save time and money on travelling to relax and unwind.