A Feasibility Study on the Establishment of TREMB Fitness Center at Epifanio De Los Santos Avenue, Project 7, Quezon City

Abstract

Fitness plays a vital role in our daily lives. It helps to motivate everyone to be fit as well as being mentally and physically healthy. As more people are getting more conscious on how to look physically fit the researchers proposed TREMB Fitness Center, which is a fitness center with a snack bar that offers healthy foods and drinks that are open for everyone. The business will cater free weights, weight-training machines and life fitness cardio equipment. This type of fitness center is suitable for an individual whose lifestyle is so busy, offer fun, stress-relieving, safe, convenient exercise opportunity.In order to determine the feasibility of the business, the researcher’s collected the data that corresponds to the problem through different methods. Site Analysis, Competition and Financial Analysis were made through qualitative research such as self-administered questionnaires or survey questionnaires given to 100 respondents randomly and was conducted at Epifanio De Los Santos Avenue Project 7, Quezon City. This study found out that the proposed business will patronized the customer because of its uniqueness and it is good to introduce in the market as early since the demand of physically conscious individual was increasing. According to the survey 93% agreed on fitness center with snack bar, which means it is feasible to the market. The most effective promotion used in a fitness center is membership discount. The place where the business located was very accessible due to its most populated and vasty area within Quezon City.As more and more people are getting fond of healthy lifestyle. The finding of the study confirmed that to become feasible, the business should continuously develop more strategy to persuade the customer easily, add more equipment and products as the customer’s increases. The findings also inform the future researchers to focus on accommodating suppliers, employees and customer relationships to maintain loyalty and trust and to make the business grow.