A Feasibility Study on the Establishment of Lecatu Convenience Store and Relaxation Area in Bonifacio Global City, Taguig

Authors

  • J. C. Musa
  • K. M. Aguilar
  • RC. S. Cagasan
  • C. A. Mondragon Jr.
  • M. O. Torremocha
  • Ana Maria M. Dacuno, MBA
  • Ana Maria M. Dacuno, MBA

Keywords:

feasibility study, establishment, lecatu convenience store, relaxing area

Abstract

Lecatu Convenience Store and Relaxation Area offers processed cooked products and a variety of merchandise intended for customer consumption. It provides quick access for customers to purchase the products they need. It highlights the three main services; napping, bathing and bathroom services which make the business unique from other establishments. Lecatu aims to help busy people minimize the time they spend for their personal activities without affecting time for work. The researchers applied the survey method through the questionnaires to test the sample population and level of acceptability around its vicinity where the business will be established. Moreover, researchers also applied the four financial statements to test the level of profitability, liquidity and solvency ratios in terms of financial viability in pursuing the study. The business targeted workaholic people around BGC who work nights and early shifts. Also, the students, travelers and residents are potential customers of the business. Based on the results, a convenience store around the area is very acceptable since it is evidently needed by the target market. Additionally, other service offerings offered by the business got a high percentage in terms of the level of acceptability and the given price for it. Moreover, the proposed business got an escalating rate in the level of profitability and high liquidity and solvency ratio. This indicates that the proposed business has the capability to operate and generate more revenues because all products and services offering are suitable to all potential customers and it is strategically located at BGC that is a good location for establishing the business. Continuous innovation is highly recommended since competing in this kind of industry also takes a high risk. Moreover, the researchers believe suggest developing pricing strategy and promotional tools to be adopted by low-middle-income customers to have better and wider market coverage.

Published

2019-04-01

How to Cite

Musa, J. C. ., Aguilar, K. M. ., Cagasan, R. S. ., Mondragon Jr., C. A. ., Torremocha, M. O. ., Dacuno, MBA, A. M. M. ., & Dacuno, MBA, A. M. M. . (2019). A Feasibility Study on the Establishment of Lecatu Convenience Store and Relaxation Area in Bonifacio Global City, Taguig. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 1(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/1579

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