A BUSINESS PLAN ON THE ESTABLISHMENT OF KAKANOOKIE AT 166 GENERAL LUIS, BRGY. CAYBIGA, CALOOCAN CITY

Abstract

The business plan for Kakanookie outlines the launch of a cookie brand rooted in Filipino culinary traditions, located at 166 General Luis Street, Brgy. Caybiga, Caloocan City. Formed as a general partnership among 11 student entrepreneurs, the enterprise blends innovative flavors such as ube halaya and leche flan with glutinous rice-based cookies to appeal to a wide demographic. By combining affordability, quality, and cultural authenticity, Kakanookie aims to become a local market leader while celebrating and preserving Filipino heritage. This plan was developed through comprehensive market research, financial modeling, and strategic planning. Key methodologies included demographic analysis to identify the target market, geographic segmentation for site selection, and psychographic profiling to tailor product offerings. A cost-plus pricing strategy was adopted to balance affordability with profitability. Operational workflows covering ingredient sourcing and production were outlined in detail, along with promotional strategies such as social media engagement and grand opening events to enhance brand visibility. The financial analysis demonstrates the business’s viability, projecting a 402.15% return on investment within the first three months of operation. The pricing strategy supports competitive positioning, while the marketing plan underscores the effectiveness of both digital and local outreach efforts. Kakanookie’s strategic location near schools and marketplaces maximizes foot traffic, and its unique product offerings distinguish it from both direct competitors (e.g., Mo' Cookies) and indirect ones (e.g., Goldilocks). Kakanookie’s success lies in its ability to blend tradition with modern appeal, meeting consumer demand for nostalgic yet innovative flavors. The partnership model offers financial and operational support, though its unincorporated structure may present challenges for long-term scalability. Opportunities include leveraging digital platforms for broader reach and offering event-based customization services. Future plans should explore expansion to additional locations and the implementation of sustainability initiatives to strengthen brand value.