A BUSINESS PLAN ON THE ESTABLISHMENT OF CHICKSIGLAZE IN NOVA SQUARE MALL, BRGY. SAN BARTOLOME NOVALICHES, QUEZON CITY

Abstract

Chicksiglaze is a distinctive food business founded in 2025 by eleven young entrepreneurs with a shared goal of innovating Filipino cuisine. The venture reimagines the iconic flavors of sisig by incorporating them into fried chicken and banana heart-based dishes. Located in Nova Square Mall, Brgy. San Bartolome, Novaliches, Quezon City, Chicksiglaze caters to students, commuters, workers, and local residents. Guided by a mission to offer flavorful and affordable meals, and a vision to become a recognized brand in the food industry, the business is built on the pillars of innovation, accessibility, and quality. The business plan was developed through comprehensive market research, including segmentation analyses—demographic, psychographic, behavioral, and geographic—along with competitor profiling and feasibility studies. Financial projections were prepared using cost-plus pricing, return on investment (ROI) analysis, and budget forecasting. Product offerings were finalized through product testing and sensory evaluations. Marketing strategies incorporated direct selling, social media promotions, and on-ground campaigns such as grand opening samplings. Chicksiglaze offers a core menu featuring Chick 'N Sisig Glaze and Banana Heart 'N Sisig Glaze, available in various spice levels and combo meals, with prices ranging from ₱50 to ₱65. Add-ons include rice, fried egg, and beverages. The business operates daily from 7:00 AM to 6:30 PM and is funded by a shared capital of ₱55,000 among the partners. Its pricing strategy incorporates a 50% markup, while operational costs are managed through streamlined staffing, allowance-based compensation, and efficient production processes. Initial projections indicate profitability and a sustainable business model with strong potential for expansion. Chicksiglaze stands out with its Filipino fusion concept, offering a fresh twist on traditional comfort food. By using locally inspired ingredients—such as banana heart and sisig glaze—the brand builds a strong cultural identity while maintaining affordability. Its strategic location near schools and transportation hubs ensures high visibility and steady foot traffic. Customer engagement, word-of-mouth referrals, and interactive promotions are central to its growth strategy. With strong branding, operational efficiency, and a commitment to quality, Chicksiglaze is well-positioned to become a community favorite and a benchmark for modern Filipino food ventures.