Utilization of Marketing Strategies Towards the Customer Satisfaction of an Eatery Shop

Vol.4, No.1

Abstract

The purpose of this study is to utilize GMB Lutong Kapampangan's marketing strategy in
terms of price, place, promotion, and product towards customer satisfaction. The results of
this study reveal that the marketing strategies of GMB Lutong Kapampangan practice 4p’s;
the price is evaluated as "very satisfied," and in terms of place, promotion, and product, it is
evaluated as “satisfied.” The problems encountered in the business are lack of ventilation,
not enough space to accommodate customers, and the service is slow.
This study recommended that the business should advertise their store more by improving
their online products and services and offering live chat assistance to potential clients; when
it comes to the cleanliness of the workplace and staff efficiency, every employee needs to be
trained and be efficient, and last is a promo and discount owners must use discounts to their
store when it comes to large/bulk orders, devoted clients, and coupons to their online store.
Regarding the marketing strategies they employ, they must modify the price of the product in
accordance with the cost assessment and profit margin calculation to get the right price that
the customer can afford. Additionally, they must decorate the interior of the establishment,
particularly the dining area, place warning signs about cleanliness, and ask staff to keep the
area clean. Make an action plan that assists in improving their business so the customers'
satisfaction and loyalty can be gained by the company through proper strategic action plan
implementation.
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