A Business Plan on the Establishment of TroPARES Nueve at Sitio Dagat-Dagatan Brgy.178 Camarin, Caloocan City

Vol.3, No.1B

Abstract

The demand for food services is increasing as time passes by. However, as the demand increases, researchers have noticed that only a few have the courage to take a step and build a name in the industry. Researchers have decided to choose Pares and Mami as the main products. To better determine the demand for Pares and Mami in the area of Camarin Caloocan, the researchers utilized 50 respondents from the residents around the area to know their perception of having a Pares and Mami house restaurant nearby. A structured questionnaire was distributed to be filled out by the respondents. The researchers chose a close-ended survey with questions that allowed the respondents to analyze and answer easily. The researchers composed ten questions that included the demographic profile of the respondents and questions about their perception of having a Pares and Mami house around the area.

Since this will be the researchers' first time building a business, they have decided to survey other store owners on how to manage a store and how other shops came up with the prices of their products. This survey towards other stores will serve as a guide for the researchers to utilize their strengths. The researchers' survey found that most people would love a Pares and Mami house around the area. The survey conducted towards the other shops greatly helped the researchers to come up with their fair prices. The business offers healthy and delicious meals at a very affordable price. The researchers chose to use a psychological pricing strategy. The business/shop can be located in Brgy Dagat-dagatan, Camarin Caloocan City, with available leasing space and a perfect location surrounded by people who also love Pares and Mami, making it closer as they will be the target market of the company with accessibility and visibility of the establishment/store. In promoting the business, the researchers set a marketing activity to attract customers and promote customer loyalty using flyers, posting on social media platforms, tarpaulin, and word of mouth. Social Media will be the researchers' key tool in promoting the business. Monthly promotions, opening hours, and announcements will be on the business's social media platform. The researchers are also open to any suggestions that could help the business improve.