Feasibility Study on Establishment of Sioggie Fries Burger in Novaliches, Quezon City

Abstract

Sioggie Fries Burger offers different sizes and combos for a burger. The researchers made this product to serve our valued customers. The target market of Sioggie Fries Burger is the students near the location and employees. The researchers added special ingredients to the product, such as carrots, siomai, and malunggay. The researcher chose burger industries because people are busy at school and work nowadays that they have no time to cook. Hence, the researchers thought that burgers are the easiest to cook, and the customers can eat while they are doing something. Some people do not eat a burger because of some reasons such as traditional beliefs and health practices, especially people who are health conscious. This study utilized the descriptive method of research design and used a survey questionnaire to determine the market visibility of the business. The business utilized 100 respondents from the identified research location in Novaliches Quezon City and was conducted in July to know their perception about the product. The proponents gave survey questionnaires to answer the following questions for survey purposes only. This survey aimed to determine what consumers expect from the product. The respondents who answered the survey were students and workers. Most of the respondents were 16 to 21 years old customers who got 40%. A total of 34% of the respondents were from the age range of 22 to 30 years old, and only 26% of the respondents were from 31 to 40 years old. Therefore, the researchers found that the age of the respondents was one of the most important characteristics in understanding their views about particular problems. Older age indicated the level of maturity of individuals in that sense age becomes more important to examine the response. Sioggie Fries Burger found that the most prospective customers are 16–21 years old; they are in the middle class who generally choose to eat in fast food chains because of their busy schedules. To improve this business further, the researchers recommended innovating more on the motif of Sioggie Fries Burger business to attract more customers, and the business should create better ideas, plans, and strategies to make the business more profitable and feasible to improve the promotional strategy of the business, come up with a good result, maintain the high demand of burgers. This plan will be implemented to make the business profitable.