Factors Influencing the Online Purchasing Decisions to Lazada Ph as Perceived by Selected Consumers in Camarin, Caloocan City

Vol.3, No.1A

Abstract

The 21st century opened up new opportunities for novelty lifestyles and trends with the help of modern technologies and the Internet. Online shopping is one of those trends, and since it is gaining popularity here in the Philippines, competition in the market is unavoidable. It is expected that each online shop has ways of boosting its marketing strategy to overpower its competitors, affecting consumer purchasing decisions. The study utilized a descriptive research method and distributed survey questionnaires where the researchers studied fifty (50) selective customers of Lazada PH in Camarin, Caloocan City, and created five (5) parts to the survey questionnaire that are based on the problem of the studies, separated each problem accordingly.  This research study seeks to determine how online consumers perceived Lazada Ph. In addition, this paper uses existing findings to identify factors that may affect customers' purchasing decisions for Lazada PH. Maintaining a strong customer relationship will be a great advantage for the company. Thus, it will benefit the business firm by making it more profitable.