Effectiveness of Marketing Mix in Logbis Famous All day Breakfast: Basis for Proposed Action Plan

Vol.3, No.1A

Abstract

Logbis, a famous all-day breakfast, is a food business that serves and sells food and beverages. Logbis is a local store that offers its services or products to its local customers. The marketing mix is the most essential strategy for each organization's success. It refers to the set of actions or tactics that a company takes for future business purposes. To learn more about marketing strategy, engage in this type of study. This study came up with the curiosity of the researchers on marketing mix, considering their product assortment, as the business is known for its wide variety of products being offered to customers. This research study is conducted to assess the effectiveness of the product assortment marketing mix in Logbis Famous All Day Breakfast, the proposed strategic plan for price, product, place, and promotion. This study utilized descriptive research methods with 30 customer respondents using a convenience sampling technique. The researchers utilised survey questions as an instrument of the study and included the effectiveness of the marketing mix in terms of price, product, place, and promotion. The data gathered show that the effectiveness of the marketing mix in Logbis's famous all-day breakfast is strongly effective in terms of product and place. It includes the innovative strategies employed by the Logbis Famous All Day Breakfast to sustain the effectiveness of its marketing mix. The affordable prices of Logbis products earned 90 per cent, the quality of Logbis products and services obtained 63.3 per cent, and Logbis staff are approachable to customers obtained 57 per cent. viii Based on the information gathered by the researchers, they concluded that the price of each food is affordable, the foods are properly packed and safe, the store's location is close to the target market, and the food they offer is posted on social media. The researchers suggested that Logbis improve their services for new and existing customers by including their famous all-day breakfast.