Advertising as a Promotional Tool towards Business Competitiveness in Barangay Pasong Putik, Quezon City

Vol.3, No.1A

Abstract

Advertising has become the most essential form of promotion for products and services in modern times and is also used for communication. Advertising is a type of communication that persuades a consumer to make a purchase decision while providing information to the viewer. When information is presented in a fun way, it is readily accepted. Online advertising, in particular, is a type of promotion that uses the internet and the World Wide Web to deliver marketing messages to attract customers. This study aims to assess and determine the effectiveness of online advertising among selected businesses based on the parameters provided: the advantages, disadvantages, and potential recommendations held by the researchers. A survey questionnaire was distributed to twenty-five (25) online sellers near Barangay Pasong Putik, Quezon City. The researchers purposefully used a purposive sampling technique to approach respondents about the variables mentioned and to determine the effectiveness of online advertising. The following statistics were used to answer the statement problem: weighted mean, frequency, and percentage. According to the study, food-related businesses primarily consist of a complex network of activities related to the supply, consumption, and catering of food products and services. Based on the information gathered by the research, most respondents, regarding the nature of business, were under food. The advertisement frequency was monthly, with a capital of 6,000–10,000 pesos. They used Facebook as their frequent platform for advertising. The respondents' assessment of online advertising was "Strongly Agree" regarding sales, promotions, brand awareness, and target market. The challenge encountered most by online businesses in using online advertising is the weak internet connection. The proposed strategy to maintain and improve is to create ways to improve advertising through the Internet. Choose a better internet connection to have a better and smoother business flow.