The Effectiveness of Online Selling Using Social Media Platforms

Vol.3, No.1A

Abstract

In today's technology-driven world, social media is one of the most frequently used media by people worldwide. Facebook, YouTube, WhatsApp, and Instagram are the most used social media platforms. This study aims to determine the effectiveness of Online selling using social media platforms in terms of online communities, interaction, sharing of content, accessibility, and credibility. It also aimed to determine the problems online sellers encounter using social media platforms. This study used a quantitative research method and the purposive sampling technique to approach respondents regarding the cited variables. The following statistical tools were used to answer the statement of the problem: frequency and percentage and weighted mean. 

The study's findings revealed that most online sellers' respondents are females ages 18-24 years old. They usually use Facebook as their social media platform. Most of the respondents, online sellers, found that participating in online communities was very useful. Customers will have a deeper connection to the business if they interact more effectively on social media. This opens more doors for the business, giving the chance to strengthen customer loyalty, boost referrals through friends of friends, and increase the number of current customers. Most online sellers who responded to the survey stated that among the most common issues they face when conducting business online is dealing with irritating spam messages and fake inquiries.

The researchers recommend other social media platforms aside from Facebook. Online sellers can also use Instagram, the 2nd most used platform by online sellers. Make sure that online sellers are effective at selling through social media platforms, as it can increase customer trust. It can also help you build trust in your product. In addition, avoiding and paying attention to the problems encountered by the respondents when selling online using social media platforms, such as receiving spam messages, having a problem with payment options and post engagement, and bad reviews from customers and the content/social media got reported.