ANAA: HOTEL AND RESTAURANT MANAGEMENT SYSTEM: INTEGRATING GUEST SATISFACTION AND EVENTS THROUGH MULTI-PLATFORM CHANNELS

Abstract

Events allow individuals to interact with their surroundings, spend time together, appreciate and experience diverse cultures, and stimulate creativity and innovation. Client Relationship Management (CRM) is a strategy used in the hotel industry to develop and manage profitable client relationships. This system will reduce client frustration while also saving them time. The company will use this system to integrate guest satisfaction and event management across multiple platforms. For this type of research, the team uses an Agile methodology to progress while gathering material through online research, reading books, and reviewing previous works relevant to the topic. The team then evaluates each aspect to delve deeper and gather more information to support the research. The developer creates a roadmap, or pattern, to serve as a guide. Following this, the team holds several meetings to discuss and evaluate the project's progress, determining what needs to be changed, improved, or removed to achieve a strong conclusion or final output. The outcomes of this study emphasize the revolutionary potential of mobile check-in technology in premium hotels. As technology continues to shape the visitor experience, hotels should invest in easy-to-use and secure mobile check-in solutions. Addressing obstacles and capitalizing on the opportunities afforded by these technologies will be critical to remaining competitive in the evolving hospitality market. The study's findings indicate a substantial positive link between the use of mobile check-in technology and greater visitor satisfaction. Guests appreciate the convenience of skipping traditional check-in lines, and the streamlined process helps create a favorable first impression of the hotel. The ease of use and time-saving aspect of mobile check-in align with modern travelers' rising expectations for a seamless journey. The findings highlight the HRMS's transformative influence on hospitality operations, underscoring the importance of technology adoption in increasing efficiency and guest satisfaction. To maintain the benefits of the HRMS, recommendations include investing in comprehensive training programs, ongoing system optimization, and regular guest feedback monitoring. Limitations include a small sample size and potential biases in self-reported data, indicating areas for future research.