A Feasibility Study on the Establishment of Bar’ko Beers, Wines and Spirit at 10th Avenue Ortigas Center, Pasig City

Abstract

Barko Beers Wines and Spirit is a high class oceanic themed Bar around Ortigas Center. The Barko is very accessible because it is near the highway and landmark. This study used qualitative research method through survey questionnaires around Ortigas to know the market size, demographics and customer preference of Bar’ko. Also to find out if the theme and the ambiance of the bar can catch many customers. It also utilized financial statements to know the level of profitability of Bar’ko. The business is highly possible and acceptable by its prospected target market. The highest number of prospect customers are mostly male who got 67% out of 100% which is favorable to the proposed business, while the remaining 33% are female employees, residents, workers. The researchers found out that most of the respondents favour a price range of 85-250 for finger foods. Some of them agree with a live band cevery weekend and the location is very accessible. Based on the financial statement, best scenario is that the business will be highly profitable with 103% on the first year and 10% percent increase annually in gross profit Margin. The researchers recommend that the interior must be designed with function hall to cater large groups of customers and corporate events. Bar’ko’s interior design must be marine inspired to give instagrammable and cozy ambiance to the customers.