A BUSINESS PLAN PREPARATION ON ESTABLISHMENT OF LETTUCE GO SNACK AT DUMALAY STREET, BRGY. NOVALICHES, QUEZON CITY

Abstract

Lettuce Go Snacks introduces an innovative snack concept that reimagines the way people enjoy vegetables. By using lettuce as the primary ingredient, the brand offers a unique alternative to traditional chips, delivering bold flavor and satisfying crunch without compromise. Available in exciting flavors such as Cheese, Sour Cream, Garlic Parmesan, Chili Barbecue, and Smoky Barbecue, the product caters to a wide range of taste preferences. Packaged in resealable zip-lock pouches, Lettuce Go Snacks is designed for convenience and enjoyment, whether at home or on the go. The business is located on Dumalay Street in Barangay Novaliches, Quezon City, and is structured as a general partnership formed by ten student entrepreneurs. The production process at Lettuce Go Snacks prioritizes quality and consistency. Fresh lettuce is thoroughly cleaned, seasoned with carefully selected spices, and deep-fried to achieve a crispy texture. The team adheres strictly to cleanliness standards and ensures consistent flavor in every batch. The operations team oversees all aspects of the business, from ingredient sourcing and logistics to customer service. Products are sold through pop-up booths, direct orders, and online platforms. The business was launched with an initial capital of ₱55,000, which covered product development, marketing, packaging, and distribution. Team members rotate between two shifts and are assigned specific roles across marketing, production, finance, and daily operations. Lettuce Go Snacks has received a positive response from customers, who praised its innovative concept, addictive quality, and wide range of flavors. Priced at ₱75.00 per pouch, the product remains accessible to students, professionals, and families alike. Financial projections indicate a promising 2,083% return on investment within the first ten months, reflecting strong market potential and profitability. The team effectively allocated their initial capital to cover essential startup costs and successfully implement marketing campaigns. Lettuce Go Snacks has successfully carved out a niche in the local market by combining a health-conscious concept with great taste and affordability. With continued product development, strategic marketing, and efficient operations, the business demonstrates strong potential for expansion and sustained success.