A BUSINESS PLAN ON THE ESTABLISHMENT OF FILITALIA IN KATUPARAN, COMMONWEALTH QUEZON CITY

Abstract

Filitalia is a distinctive fusion dish that combines the bold flavors of Filipino sisig with the richness of Italian pasta. Located on Katipunan Street in Commonwealth, Quezon City, we offer a flavorful and affordable dining experience ideal for students, professionals, and food enthusiasts. Featuring crispy pork pieces, a tangy zest, and just the right amount of spice, Filitalia reimagines traditional comfort food with a modern twist.  Our mission is to serve authentic and inventive Filipino-Italian pasta creations, and our vision is to become a recognized name known for delivering tasty, high-quality, and innovative meals. The plan was developed through a comprehensive process that included feasibility studies, financial forecasting, product development, and market analysis. The team identified their target audience using demographic, geographic, and psychographic segmentation, and also conducted a competitive analysis. To assess the business’s viability, financial documents such as cost analysis reports, pricing strategies, and ROI projections were prepared.  Promotional strategies featured social media campaigns, a grand opening event, and a customer loyalty program. Operational planning focused on staffing, standard procedures, and store layout to ensure efficient workflows. With an initial capital of ₱50,000 shared among eight co-owners, Filitalia developed a well-structured organizational plan and a targeted marketing strategy to position itself as a unique food brand. The menu features three sisig pasta options: pork at ₱95, chicken at ₱90, and bangus at ₱85—each served with flavored sodas.  Financial projections estimate a 29% return on investment within six months, supported by stable daily operations from 3:00 PM to 12:00 AM. A location assessment confirmed the business’s strategic position near Iglesia ni Cristo and the Barangay Hall in Commonwealth, providing strong foot traffic and high visibility. Filitalia is a modern fusion dish that combines the rich, savory flavors of classic Filipino sisig with the creamy, comforting texture of pasta. This inventive pairing offers a unique dining experience that resonates with both local and international audiences. The seasoned, chopped pork in the sisig brings bold flavor and depth, while the pasta provides a mild, creamy base that balances the dish’s intensity.  Filitalia showcases the adaptability and creativity of Filipino cuisine, reflecting its ability to evolve with today’s dynamic food trends.