Service Quality of Julie’s Bakeshop in Mindanao Avenue, Quezon City: Basis for Enhanced Level of Satisfaction

Vol.4, No.1

Abstract

This study investigates the service quality of Julie’s Bakeshop around Mindanao Avenue,
Quezon City, towards customer satisfaction for an enhanced level of satisfaction. The
researcher will also examine the current state of the service operation they provide to see if
they can still meet customer expectations while dealing with challenges and determining the
problem to create a business strategy proposal for an improved basis of operation that will
benefit the business.
Based on overall findings, the new ideas formulated and recognized as a basis to enhance the
level of customer service satisfaction by the researchers is to create an online application and
deliveries, taking advantage of the technology to boost the store and also to make it
convenient to those customers, especially senior citizens, and PWD. In addition, the
researchers advise doing their own management research and using this study as a guide or
basis for meeting their customers' satisfaction.