The Influence of Social Media Towards Online Selling in Brgy. Novaliches Proper, Quezon City: Basis for a Proposed Marketing Strategy

Vol.4, No.1

Abstract

This study aimed to determine the Influence of Social Media on Online Selling in Brgy.
Novaliches Proper, Quezon City: Basis for a proposed Marketing Strategy. The purpose of
this study is to determine how blogging, online advertisement, and video marketing influence
online seller as their marketing strategy.

The result of the study revealed that respondents agree that social media highly influences
online sellers using social media techniques in terms of blogging, video marketing, and online
advertisement to enhance their marketing sales.

The researchers recommend that online sellers consider different social media platforms as
marketing tools for their businesses to recognize their business and engage easily with
customers. Also, using social media helps the online seller improve their marketing strategy
and easily reach potential customers. The result of the study revealed that respondents agree
that social media highly influences online sellers using social media techniques in terms of
blogging, video marketing, and online advertisement to enhance their marketing sales.