The Feasibility Study on the Establishment of Romantic Flower Shop in Gemini Street, Vicas Road, Caloocan City

Abstract

Romantic Flower Shop is a service for arranging flower, giving advice for people who are heartbroken. It is also a way to show appreciation for a person through a flower. Romantic Flower Shop will bring the best and offerings that any flower shops never had, and will bring the love not only to the people but also to the owners of the business. The business aimed to satisfy the wants and needs of the customers with the high quality of flowers and pleasant floral arrangements.The researchers used qualitative research in the study to provide detailed insights in knowing the customer's perception. It also helps determine the factors that need to be gathered information by conducting survey to 100 respondents coming from around Vicas Road Caloocan City who has randomly chosen by the researchers. It also utilized financial statement to record the financial activities and business, person, or the entity. In additional the business needs to increase the financial compensation for the employees and maintain the others.The result of this study showed that there is high percentage of customer's interest when it comes to pricing strategy, promotion, and uniqueness. Hence, the researchers should focus on these factors. In addition, social media is an effective marketing tool that is used for establishing the business based on survey result gathered. The business indeed viable to be developed in the future since survey gives a positive result in terms of different factors that could impact the business venture. The financial compensation of all personnel will be high according to their task so that in the near future they will be motivated daily in their assigned job. Romantic Flower Shop is expecting to have a great florist after years to have more varieties of flower and bouquet. The business recommend to put at least to offices after 3 years for each department to have better specification. In addition researchers recommend to always have updated technology in reaching the other target due to modernization.